Project
NorCal Cash for Cars
A local business site that explains the vehicle-buying process and moves visitors quickly toward requesting an offer.
Local vehicle-buying website
A direct service website for people ready to sell an older or unwanted vehicle.
A local business site that explains the vehicle-buying process and moves visitors quickly toward requesting an offer.
My Contribution
Direction and delivery
I planned the customer path, organized the service information, clarified the value proposition, and emphasized direct action.
Highlights
What the experience includes
- Simple offer-request path
- Mobile-first contact choices
- Clear local-service message
- Focused conversion flow
Result
What this project demonstrates
The site reduces friction between a visitor with a vehicle and the next useful action: requesting an offer.